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If you love the 2 Series GC, you'll love BMW Welt
Except it is kind of a disappointment. I was there last November (meh). Even the museum felt like it had lost all direction. A lot of floor space dedicated to an abandoned product (i3) and the rest was poorly curated- as if the Museum had lost its Director in 2015 and the position was never filled. The engine displays were great, but the entire experience just confirmed for us that BMW has lost the script and lacks a clear direction.
The BMW Welt delivery facility looks grand, but the interior space just feels disjointed and- well, like a premium showroom for product you have already seen 100x.
Olympiapark was much more interesting, and that thing arrived in 1972.
The whole experience feels like a perfect metaphor for where BMW is today; popular, but not very interesting if you understand anything about design and engineering.
But if you love the X2 or the fwd 2 Series GC, you'll love BMW Welt.
-Michael
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