I think they track it by your IP. That's how they blackout your local games. If you ran a VPN, you'd probably get past that tracker though.
I have NHL.tv for Flyers games and all Capitals games (local market) are blacked out.
Oh also all national broadcast games are blacked out too. NBC has the NHL by the balls and just screws over streaming viewers.
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2014 335xi M-Sport : Alpine White | Coral Red
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