Quote:
Originally Posted by USA-RET
A $70K loaded i4 would be a marketing nightmare for them IMO.
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I see little chance for the MSRP of the 523hp 80kWh model with all options spec'd coming in below $70. In fact, I suspect such a car will have an MSRP close to $80k.
However, I think that the maximum price one can pay for a given vehicle is typically unimportant. Instead, what matters most when it comes to dollar figures is the average transaction price, which I suspect will be around $60k. I'm sure that's still significantly higher than the average price of a Model 3, but it might be low enough to attain more volume (and perhaps, as a result, more profit) than Audi and Jaguar have with their first attempts at luxury BEVs.