Quote:
Originally Posted by EXE46
Quote:
Originally Posted by cfm56d7b
Quote:
Originally Posted by OSee
Because the kidneys are worth billions to BMW and it's the only thing that makes it distinguishable from a Hyundai 1000 yards out to your average Joe?
"Nike should kill their non functional swoosh. Makes no sense."
|
Quite accurate. Branding elements often do not reflect technical capabilities. |
The grill is not the issue, it's the size . You'd think they'd at least redesign the grill for EV's. Make it smaller, sleeker and futuristic to help set it apart from the ICE cars. Anyhow, I won't buy one of these so maybe I shouldn't critique. |
Yes exactly, why lean into such a controversial aspect of a design element when other products in the brand's catalog use a more beloved version of that design element. I don't get it, and I'm in marketing/branding