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      03-02-2021, 09:13 PM   #4
Bimmertron
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Drives: M850i xDrive Gran Coupe
Join Date: Apr 2017
Location: Germany

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How do they sign off on these names without ever thinking if the general consumer would even understand what it means.

xDrive and eDrive? i4 gets eDrive but no xDrive, and the iX gets xDrive but no eDrive despite being an EV? Why can’t either have both?

35, 40, 50? Why not go off kW h like Tesla? You’re setting yourself up for consumers thinking your electric numbers are referring to battery size, immediately making consumers think = worse than Tesla (ex: P85/100D). And M “60?” The number only previously used for V12s?

I’m even struggling to understand this. Again I’m referring to the average consumer here. None of these names are going to stick and it’s just going to cause confusion.
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