Quote:
Originally Posted by GrussGott
And I'll add, if we're assessing BMW as a luxury volume brand ... recent performance is middling, as absolute numbers don't tell the tale, market share over time does ... and there BMW is back to where it was in ~2005:
BMW's new designs are likely a reaction to stagnant US market share and an attempt to gain a new audience looking for a new & unique look / brand |
While some of the current designs are not my favourites, I can appreciate BMW for at least trying. Audi and Mercedes designs are just too safe making them too boring - can't emotionally get attached to it.
The big grilles I don't necessarily have an issue with - the application of it is overdone. If BMW closely followed 3.0CSL concept/grille, the 4er would have been an absolute winner.