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Simpler than that is the fact that it's unbalanced, and people's eyes aren't used to seeing that sort of thing. And worse yet is human pareidolia, so you have this obvious pig thing going on.
It's just a bad play, but they're making a gamble because BMW's are like pizza; even when they're bad they're still pretty good. In other words, people are going to buy the product regardless, but I'd bet my hands that the new design won't out-sell the old design, apples to apples.
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