I remember my reaction when the Aurum Dust F82 debuted at pebble beach. My jaw was on the floor. I had to have one! I ended up buying 2... a 2015 and a 2018.
My reaction to this 4 series concept car was quite the opposite. My jaw didn't hit the floor... it was my lunch.
Unless the production version of the new M4 looks drastically different in person, I will not be getting one. He can call it what he wants, but the only thing that matters is how it sells. We will see what car buyers think about this monstrosity.