This is actually very simple, very funny and very creative. Kudos to BMW marketing crew.
This also isn't the first cute play between BMW and Benz. It actually seems to be very friendly (not trolling) and in good spirit.
Its been done before and it speaks volume how these two companies respect each other, yet can throw a healthy, tactful joke at each other.
Dieter Zetsche, ex-CEO of Benz retirement. Take a look:
https://g20.bimmerpost.com/forums/sh...8&postcount=34