BMW and Subaru Brand Loyalty
I owned a '78 GL wagon, a 2008, Forester and currently have a '18 Forester XT, and a a '19 Crosstrek. I am on the BMW board bc a friend was looking for a "High End" SUV. She drove them all. She would discuss them with me. And we both agreed the X3 was the one for her. In the proces I got on this forum.
Anyway on the Forester Board someone asked why Subaru had a high brand loyalty. Now I know Subaru has a great track record bc of safety and the symetrical AWD system is one of the best and can only be obtained by having a flat engine.
But that does not explain brand loyalty and It seems to me that BMW and Subaru have a large brand loyalty..Why is that?
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