Quote:
Originally Posted by adc100
I owned a '78 GL wagon, a 2008, Forester and currently have a '18 Forester XT, and a a '19 Crosstrek. I am on the BMW board bc a friend was looking for a "High End" SUV. She drove them all. She would discuss them with me. And we both agreed the X3 was the one for her. In the proces I got on this forum.
Anyway on the Forester Board someone asked why Subaru had a high brand loyalty. Now I know Subaru has a great track record bc of safety and the symetrical AWD system is one of the best and can only be obtained by having a flat engine.
But that does not explain brand loyalty and It seems to me that BMW and Subaru have a large brand loyalty..Why is that?
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this is not meant with any sarcasm at all, but why have you owned so many Subarus? it seems like you would know the answer to the question better than most of us...
BMW brand loyalty i think has been there because they've had something in their DNA, no matter what product they put out. which is why you had people just buying new BMW's for decades, knowing that they'll always get that 'something'. from the way Subaru owners treat their cars, i suspect that they also have something in their DNA that keeps people coming back.
BMW doesn't really have that DNA anymore, IMO. so now many of these loyalists find themselves looking at Mercedes, Audi, Porsche, Alfa Romeo and others