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Land Rover has very high brand value, so that would at least appear to have the potential for high return on investment. Although there is marginal overlap with BMWs SAV lineup, Land Rover obviously has a much stronger reputation in off-road/overland circles, and covers segments that BMW does not (and probably could not effectively without creating another brand anyway). With the right product/feature mix and infusion of technology from BMW i, Land Rover could become a strong competitor next decade, especially with companies like Rivian and Bolinger priming different corners of the soon-to-explode off road electric vehicle market.
Jaguar, on the other hand, would seem to be little more than excess baggage. With due respect to what was once an iconic brand, it might be best for whoever becomes steward of JLR in the future to put this nameplate into deep sleep.
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