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Its real. I have been into BMW Seattle's facilities and there is an area dedicated for cars that are going through software updates. There are bunch of cars there constantly and the process is slow.
So you have to wait for your turn and hope that the update goes without any glitches. I am sure they are jam-packed due to recall.
I have no intention of taking my car in any time soon due to this reason alone.
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2020 G20 M340 xDrive - Portimao Blue - ZDA|ZPP|ZPX|1CR|1PE|6NW|6WD
2016 F10 535i xDrive - AW - Retired 
2011 E92 M3 - AW……………....ED April 29th, 2010 - Retired
2007 E92 335i -Space Gray.....ED Oct 19th, 2006 - Retired
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