Quote:
Originally Posted by M3 Adjuster
no way man.... Tech costs money..
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I think it depends on the customer.
For the average joe that brings in 1 car (his own) everything gets more and more expensive, but for a lease company that starts negotiations for 10.000 cars it might be different.
And thats the market BMW aims for of course, as the bulk of the new cars is lease in most countries and the monthly lease price there is usually a key factor whether a customer chooses a bmw 3 series, merc C class or audi A4.
Also the brand devotees isn't a segment they put lots of efford in: they already have those customers.