Gentlemen (and ladies), have you considered about what the survey is really saying, bottomline? None of the brands -- not a single one -- could retain more than 40-some-odd percent of its prior buyers. More than half go looking for something else. This and the other Bimmer board certainly reflect that, too. The difference with a Lexus, MB or Bimmer is you pay more -- probably a lot more -- for 43% satisfaction.
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