They just need to put the configurator online. You can order one so silly that you can't use configurator.
Same with X3/4M ... get the config online
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Current: 2022 ///M3 San Marino Blue, Comp, xDrive, Fjord Blue/Black --plus-- 2022 ///M440i Gran Coupe, Aventurin Red, Cognac Vernasca
Past
'20 X4 ///M Competition Toronto Red -- '16 ///M3 Tanzanite Blue, ZCP -- '15 ///M3 Mineral Grey