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Pure will get the Purists to sign
Brilliant wordplay and marketing from BMW to appeal to the "purists" by giving them a stripped down car for what I bet will be somewhat close to Base model in terms of price. The toys given in the competition package are what will appeal to those that track the car that can afford to do so with a new car.
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201X ???? Coming soon 
2015 F80 M3 AW/SO - Going Going Gone!  |