We all get that the grills of all car brands are synonymous with the automaker brand identity. But this is clearly starting to get out of hand, especially regarding the slow transition over to electric powered which at that point their is no actual need for a grill in the first place. It will be strictly for identifying the brand.
Function over form. BMW needs to get back to that design ethos.
Last edited by DCG; 04-25-2019 at 06:09 AM..
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