Quote:
Originally Posted by babaikram
Could anybody provide a reason(s) why AMG cars are selling more than Ms.
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Mercedes currently has a more plentiful lineup. On every new segment BMW has either created or entered, Mercedes either was already present or brought in its own competitor, but it also has models with no counterpart so far from BMW. Namely, the boxy G Class SUV, the recently launched X Class pick-up, the E Class Estate All-Terrain, the pair of hardcore AMG S Class (S63 and S65), the SL roadster, and of course the standalone AMG models (GT, GT 4 door, Project One). So basically Mercedes has a rival to match pretty much every BMW model plus much more, while the opposite isn't true with only a few irrelevant exceptions (the doomed 3 GT and 6 GT).
Out of this vast array of models, Mercedes has been striving to make an AMG version of almost every one with few exceptions, and naturally the standalone AMG models. Lately they've rebranded the AMG Sport models into simply AMG and started to add several AMG layers within the same model range (e.g. A35, A45; AMG GT 4 door 43, 53, 63). For years this AMG frenzy might have looked like a cheap whoring out, a range of simply more powerful Mercedes compared to BMW M's more purebred, more hardcore, more standalone models imbued with motorsport spirit... But in the end the sale numbers proved Mercedes right and BMW is now trying to catch up with all-new M models (X3M/X4M, M5 Touring maybe...) and even more so with M Performance models across the lineup. It isn't just numbers though, as the latest AMGs have proven to not only be worthy competitors but oftentimes superior to their M rivals in several departments (E63S) or offering something that M doesn't (V8 on the C63 range and the GLC63 range). Finally, the very successful AMG campaign in F1 and the dream factor of AMG's supercar (GT) and now hypercar (Project One) have certainly raised the AMG brand's image tremendously.
So expect AMG numbers to keep staying ahead for a decent time, and expect BMW to launch a swarm of new M and M Performance models in the years to come to try to close up the gap.