Quote:
Originally Posted by babaikram
It is the psychology of the 'full M' owners. That makes me suspect a lot have bought their 'full M' cars for exclusivity rather than performance. Otherwise they would not be so worried about arrival of 'M lite' cars being referred to as a variant of M.
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Indeed true for many. But at least for a long time M's exclusivity was backed up with proper driving dynamics compared to the AMGs which were more coarse and brutal, less finetuned, more like just regular Mercedes on steroids. Now however the irony is AMG is catching up with M's driving dynamics on top of being a plentiful and diverse range selling in large numbers across the lineup. So the 'M exclusive' fanboys are losing their moral highground, while BMW now has lots of work to do to keep the quality up while increasing the quantity.