Quote:
Originally Posted by somer
Albert Biermann:
But the key thing was that M was heading somewhere I didn’t want to go. The guys who used to do crazy projects were gone. So I was thinking maybe Hyundai isn’t a bad idea at the end of my career. Then a few things happened, like the double-clutch transmission was canceled for the M5, and I thought, “This is not my game anymore,” and I left. My plan had been to retire after this M5 launched, but suddenly I had a new adventure.
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Translation:
The new M3/M4 customers want is a 340i with wider fenders and a higher price, same ride, no noises, no track anything. New M5 customers wanted quicker acceleration but same softness. So M changed to sell exactly that and then the people that made M special left including me.