View Single Post
      03-20-2014, 01:50 PM   #123
CSBM5's Avatar

Drives: 2019 M2 Comp, 2011 M3, etc
Join Date: Nov 2005
Location: Greenville, SC

iTrader: (1)

Originally Posted by bimmerjph View Post
And why is that Scott?? Could it be that BMWNA never markets the F31? Nearly every BMW ad you see is for a X1,X3, or X5. I have never seen one that features a wagon. Hell I'd be willing to bet that most customers don't even know BMW makes a wagon.
It's corporate-speak for forcing onto the market what they want customers to buy. Pure propaganda. When you import models customers do not want, and then do not allow them to buy what they would want, it's pretty easy to arrive at the wrong conclusions. What gets rewarded is what gets done, and BMW does not reward the executive management chain to meet customer needs...rewards/incentives/performance plans are all geared at the financialization of BMW car sales. The customer comes last, EPS goals first.
Current Stable:
2019 F87 M2 Competition 6MT, LBB, slicktop, exec pkg
2011.5 E90 M3 6MT Silverstone II, slicktop, Dinan/Eibach, Apex 9.5/10.5x19 with PS4S
2007 E91 328i Silver, slushbox, Eibach fr/E93 M3 rear sway bars, 219Ms
1975 CanAm 125MX2, stock, original owner