Quote:
Originally Posted by M444 RWP
The brand dilution is real in this ad... going to "M town" in an M340i?
"Hey M" was a cringe moment too, need I say any more since when were M-lites considered in the same league as full M cars???
I'm all for this mid-performance market and sportier branding/styling - but not at the cost to the top tier performance models :
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Amen!
Speaking as someone switching from an M4 to M340i. I make no bones about what it is!