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Maybe they wouldn't need to platform share if they didn't make 7 SUVs. All the money is spent on bumper designs, market research and advertising. Both companies are putting out worse and worse products. Reliability is tanking for both in recent years and neither of the brands has a personality to differentiate themselves. This joint venture is the final sign that they really don't care anymore. All car companies were started by engineers that wanted to make something unique or better. None of that spirit exists now; it's just stare holders thinking short term hype to make the price jump, and accountants as ceos who like to make things look good on paper to meet their next bonus checkpoint. Glad I drive an older bmw.
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