Quote:
Originally Posted by Viffermike
Exactly ... though by some measures, the gap is not that wide:
Mercedes' parent company: Daimler AG
BMW's parent company: BMW Group
Daimler AG 2018 gross revenue, worldwide: 167B Euro
BMW AG 2018 gross revenue, worldwide: 98.5B Euro
Laki021 : Move away from the keyboard and learn about economies of scale and the automotive industry in general before posting such an ignorant statement. It'll save you some grief.
|
you dont think 68.5 billion euros is not that big of a gap? i would be happy to have 0.1% of that in my bank account. The larger market cap would allow mercedes to get more funding for R&D, manufacturing and other costs. Keep in mind, cars costs billions to develop and take 5yr or more years to see a return on investment. Thats a lot of money to float for 5yrs.
Both companies are small but mercedes probably had access to more resources to execute some their current successes versus BMW with a smaller pool of funds.
This also means BMW has a lot less room for mistakes.