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I think there are a lot of car enthusiasts who are excited for good new cars. They don't care about brand allegiances or status symbols or showing off. They just like cars and they get excited when exciting new cars are made. At the very least, if a company like Genesis makes a competitive car, that will make the Germans do better. Remember the Lexus LS and Infiniti G35? They made the Germans do better. That's a good thing for brand loyalists and more general enthusiasts alike.
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