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Originally Posted by MFNATIK
I feel like BMW went into desperation/panic mode as they saw Tesla eating away at their bread and butter 3 and 4 series sales so they dumped Harold Kruger for not being progressive enough and greenlighted some of these more questionable grille designs in hopes of disrupting the marketplace or at least get noticed by buyers enough to try something "new and different". But at the risk of alienating some their loyal long term customers who preferred their more conservative yet modern designs. It's a Gamble and only time will tell if this change in design direction will pay off or not. My guess is this was done in hopes of stalling further sales erosion while they scramble to try to launch 21 new electrified cars by 2021-23 to compete in the changing market.
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These large grilles have been coming for longer than any knee jerk reaction at BMW this past July.