Quote:
Originally Posted by F32Fleet
IMO the market doesn't want that type of car. Some may like the idea of it but the majority of luxury buyers want a well appointed commuter car with a low monthly lease payment.
Hell 1/3 of all new car sales in the US are leases (per WSJ). That's a lot of turnover.
The Access BMW or whatever their rental program called is going to be their downfall. Flaky consumers with their sense of entitlement and the attention span of a squirrel.
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No arguments from me on that my friend. In my view it is the very circumstance and condition that you describe that kills off the success of their 2 door offerings.
By very nature, these kinds of cars have to compromise a great extend of civility and convenience and be somewhat challenging to appeal to their (small niche) target market.