Following the news that BMW Customers rank third most loyal among luxury brands, BMW is also ranked second among all brands for most appealing.
Quote:
|
The 2019 U.S. Automotive Performance, Execution and Layout (APEAL) Study measures owners’ emotional attachment and level of excitement with their new vehicle across 77 attributes, ranging from the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the driver’s seat. These attributes are combined into an overall APEAL index score measured on a 1,000-point scale. The study, now in its 24th year, is based on responses gathered from February 2019 through May 2019 from nearly 68,000 purchasers and lessees of new 2019 model-year vehicles who were surveyed after 90 days of ownership. The study, which complements the annual J.D. Power Initial Quality Study,SM is used extensively by manufacturers worldwide to help them design and develop more appealing vehicles and by consumers to help them in their purchase decisions.
|
https://www.jdpower.com/business/pre...ut-apeal-study