Quote:
Originally Posted by Viffermike
Read my post again: 'By some measures'. By some other measures, Daimler is five to six times larger than BMW Group. BMW Group is essentially a small automaker compared to some of the big 'uns like Daimler, GM, Ford, FCA Italy, TMC, Honda, and VW AG -- seven behemoths that are leaps and bounds larger than BMW. And folks wonder why automakers both large and small are starting to partner to develop new technologies?
The gross-revenue figure helps demonstrate that by somewhat strict automotive measures, BMW is only half the size of Daimler. Yet it's having to play the big boys' games. So, yes: not much room for mistakes. And: that's why BMW is hedging its bets with products that satisfy lower common denominators and leave enthusiasts such as us wondering where our Exx M3s went. It's survival, in a game where it can't make many mistakes.
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I think a lot of people overlook this fact or don't know it at all. Despite all the marketing of BMW being placed on lists that put them above other manufacturers, BMW is a relatively small company compared to those you list - you consider that and what they have done over the years and it's pretty damn amazing.