Quote:
Originally Posted by HighlandPete
Maybe that kind of review is not what an enthusiast wants to watch. It is not 'written' for the US market, certainly not for us car nerds.
I agree it is lightweight, not a review with too much technical content, but when you know his intended audience, it makes more sense. Like UK's WhatCar? reviews, it is for the wider audience. Comparisons that matter to many UK buyers, in that segment of the market.
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This isn't much different from American journalists either, especially Youtube ones. People rarely get into technical aspects or really dissect the driving dynamics...it's always superficial bs for the average consumer who only cars about the tech and image associated with said cars. As you said, they generally want to reach a wide audience.
There's only a handful of auto journalists who actually resonate with driving enthusiasts...Chris Harris, Johnny Libermann, Carlos Lago, and Jason Cammisa come to mind.