Quote:
Originally Posted by adc100
symetrical AWD system is one of the best and can only be obtained by having a flat engine.
But that does not explain brand loyalty and It seems to me that BMW and Subaru have a large brand loyalty..Why is that?
|
First I had to giggle at that first line. That's just marketing hype. SAWD is just a term Subaru made up for their own cars. It's just like Mazda saying they're the only people using "Skyactive" tech. Subaru makes quality AWD cars, but it's not that special.
I think brand loyalty just gets broken down into two things: Good Quality and Good Marketing. If you buy a brand and it treats you well and still looks good to yourself and fellow consumers in future models, you're likely to buy again. People are creatures of habit and would rather stay in their comfort zone. Those habits will include features and styling from the thing they're already driving.