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The various models include M340i. The current 3/4 series configurator (USA) offers only 340i and 440i but from there you can select various "designs" such as Sport, Luxury, and M Sport. Other models offer the "M" designation at the onset; M240i and M550i. Is this just marketing or dies the "M" specific model variations sit above "M Sport Packages" in the pecking order but obviously below True Ms?
Rough example; M3 > M340i > 340i MSport > 340i
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