Quote:
Originally Posted by SCOTT26
There is considerable interest for the iX, increased since the introduction. You will find a minority of interest on enthusiasts boards, however enthusiast boards tend more to contribute to specific models however cross-pollination in one subject tends to focus on one or more models, a concept, and here a change in the design status quo.
This of course generates from the radical moves against the "expected" safe words as THE 4 & M3 & M4.
As the revolutionary circle starts to spin the traditional is replaced with new interpretations and new ideas which avoids the bearer in this case BMW becoming labelled as stale and conservative as what was expected is now what was unexpected.
The iX fills this category as it aims to broaden its appeal with the traditional elements of what you expect from a BMW but introduces another element to those that did not think a BMW could offer this.
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I'm sorry but across every media/social media channel I've seen nothing but mockery, anger and disappointment in latest design direction.
It seems like the design team is caught in an echo chamber of self-delusion. Sales will tell the picture but one of the leading indicators is immediate customer feedback and it is terrible so far.