Quote:
Originally Posted by joshuastein55
Got to remember, a lot of the points made about BMW trailing Mercedes in the CNBC video was also regarding worldwide/global sales. While they have the crown back in the U.S., globally, they are still behind Mercedes who has been increasing the gap for quite some time now.
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BMW has grown in markets where they needed to (China, where Audi's have had, and still do, a good chunk of market share) but RoW, BMW just doesn't have that recognition that Mercedes does. I don't think that ever changes so in markets where BMW matters, taking the U.S. sales crown is huge.