All they had to do was put an ///M badge on like 22 models. Finally appealing to the masses of badge snobs who can't be bothered with owning a race car.
As a business owner, I get it. As an enthusiast, I hate it.
As long as the bankers are impressed, I suppose. :shrug:
Eventually brand loyalty will wear off. In 20 years from now BMW won't have true enthusiasts/fans anymore. Just customers driving German Camrys.
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2010 E92 M3 // IG: @commuter_blue
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