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Wow, I cross shopped the S4 and really loved the car, especially the interior with the virtual cockpit, massage seats, carbon fiber trim, diamond stitching, etc. The exterior looks a little plain to me but I thought it drove really well on my test drive. Good thing my wife didn't like the car because I may have picked the S4 and at the time I looked at the M340, there weren't many deals to be had because they were just arriving at the dealers. Good thing a month later dealers started aggressively discounting the M340 so we were able to get a good deal.
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