Quote:
Originally Posted by MT4life
Judging by this thread it seems that BMW has done it right by placing M in front of regular productions 240,340,550, some fake SUVS, etc.
Clearly it's a selling point for some, so it worked.
I personally know I don't have an M3 even though I have M Sport package, MPPSK, M suspension, M this and that including M door scuff plates and M foot rest and M steering wheel and M 6mt shift knob and a damn M logo on all 4 wheels. If my car came with M in front of 340i, I would be removing it ASAP. I can't help but think the driver next to me in a real M3 would get a good chuckle seeing M340i on my trunk. I can afford an M3 but chose not to get it because it was more expensive and over the top for what I need in a daily driver, but I sure as hell am not gonna pretend that my car is "almost M3" because BMW decided to glue an M in front of 340i
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The difference between a base M340 and M3 is something around 15-20k. Loaded it's probably around there also.
The point isn't to make fun or belittle consumers that can't afford an actual M model. When we say cost, we mean consumers that want a sporty BMW, but don't WANT to pay for a full on M model. So their budget ceiling is an M340 for example. Doesn't mean they can't afford it necessarily, it just means they don't want to spend that much on a vehicle.
That's BMWs target market with these M-performance models.
Others also prefer sporty base models as DDs because they're more comfortable. So it depends on the consumer.