Quote:
Originally Posted by paliknight
The difference between a base M340 and M3 is something around 15-20k. Loaded it's probably around there also.
The point isn't to make fun or belittle consumers that can't afford an actual M model. When we say cost, we mean consumers that want a sporty BMW, but don't WANT to pay for a full on M model. So their budget ceiling is an M340 for example. Doesn't mean they can't afford it necessarily, it just means they don't want to spend that much on a vehicle.
That's BMWs target market with these M-performance models.
Others also prefer sporty base models as DDs because they're more comfortable. So it depends on the consumer.
|
I totally agree with you and not against a 340, I think it's the sweet spot between an underwhelming 4 banger and a balls to the wall M3.
I just don't want an M in front of my 340i on the trunk lid. But clearly it worked for BMW since a lot of people see the M badge in front of their regular production car (240, 340, etc) as a selling point.