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      04-02-2020, 07:59 AM   #1
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BMW of North America Reports Q1 Sales Decrease of 15.3%

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BMW of North America Reports Q1 2020 Sales
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Woodcliff Lake, NJ – April 1, 2020… BMW of North America announced today Q1 2020 sales results for the BMW and MINI brands in the U.S. For the sales period ending March 31, 2020 BMW brand sales totaled 59,455 vehicles, a decrease of 15.3% vs the 70,227 vehicles sold in the same time period last year.* MINI brand sales totaled 5,237 vehicles, a decrease of 35.1% vs the 8,072 vehicles sold in the first quarter of 2019.*

BMW of North America entered 2020 with product demand high and strong momentum stemming from an ongoing product offensive that saw more than 40 new and refreshed products launched over the previous 24 months. However, U.S. sales in the first quarter of 2020 were adversely affected by the ongoing global COVID-19 pandemic, which has many states still under shelter-in-place orders. Consequently, several BMW and MINI showrooms across the country remain closed with only essential personnel available for necessary service.

“The top priority for us during this global crisis is the health and well-being of our customers, dealers and employees,” said Bernhard Kuhnt, president and CEO, BMW of North America. “Simultaneously, we are working closely with our dealer networks to help them in their efforts to maintain their financial liquidity, while also supporting our customers by extending vehicle warranties and maintenance plans, and offering no cost vehicle pickup and delivery for urgent service matters.”

BMW Pre-Owned Vehicles
BMW Certified Pre-Owned sold 27,542 vehicles, an increase of 0.2% from Q1 2019.
Total BMW Pre-Owned sold 52,943 vehicles, a decrease of 10.8% from Q1 2019.

MINI Pre-Owned Vehicles
MINI Certified Pre-Owned sold 2,464 vehicles, a decrease of 18.1% from Q1 2019.
Total MINI Pre-Owned sold 5,588 vehicles, a decrease of 20.9% from Q1 2019.

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      04-02-2020, 08:27 AM   #2
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Thank you Jason

Those numbers look bad but only reflect one month, at most, of stay-at-home measures. Q2 numbers will likely look much worse
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      04-02-2020, 08:27 AM   #3
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Q2 will be much worse...

edit: SYT_Shadow was faster on the keyboard.
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      04-02-2020, 08:30 AM   #4
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Ouch. I'm just hoping for everything to get back to normal as quickly as possible.
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      04-02-2020, 08:33 AM   #5
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      04-02-2020, 08:34 AM   #6
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And 2nd quarter will be worse. Two weeks factory shutdown isn’t enough.
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      04-02-2020, 08:37 AM   #7
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I spy with my little eye a 15-20% discount on a 2021 M340??
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      04-02-2020, 08:37 AM   #8
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Worst is to come
Next quarter will be minimum 50% drop
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      04-02-2020, 08:39 AM   #9
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Worst is to come
Next quarter will be minimum 50% drop
Yep. Gonna ba a blood bath.

Wish we had started preparing in January
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      04-02-2020, 08:53 AM   #10
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this is excellent


give me that discount baby!
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      04-02-2020, 09:03 AM   #11
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Rough but expected. Praying for things to turn for the better soon.
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      04-02-2020, 09:22 AM   #12
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I spy with my little eye a 15-20% discount on a 2021 M340??
I'm wondering if it will have the opposite effect. A lot of those deals really bank on sales volume bonuses, etc. and don't have much profit for the dealer without them...
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      04-02-2020, 09:22 AM   #13
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Oh, the real storm is yet to come.
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      04-02-2020, 09:24 AM   #14
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Quote:
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I spy with my little eye a 15-20% discount on a 2021 M340??
I wouldn't go that crazy. Maybe if a car is sitting on the lot for a VERY VERY long time. The reason they're able to give heavy discounts is because the cars move. If cars don't move, those discounts don't happen.
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      04-02-2020, 09:40 AM   #15
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I wouldn't go that crazy. Maybe if a car is sitting on the lot for a VERY VERY long time. The reason they're able to give heavy discounts is because the cars move. If cars don't move, those discounts don't happen.
True, that makes sense. But if you look at it from a different lens, SUV's account for the majority of sales, with sedans and M cars trailing behind.

The reason we've been seeing 10% discounts on the 3 series cars (even custom orders) for example is because they want to move those cars. Maybe your right, maybe all discounts are dictated by SUV sales. Whatever the reason, the next few months will see big monkey wrenches thrown in the incentive models.
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      04-02-2020, 09:45 AM   #16
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I think they will scale back production too. Many of the factories were under shutdown. Not many people buying but not as much production so not as much inventory.
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      04-02-2020, 10:19 AM   #17
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I don't think the discount is the issue, people either can't buy a new car (lock down) or can no longer buy a new car (no more job).
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      04-02-2020, 10:20 AM   #18
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Have April lease incentives on 540xi been released yet and if so any better than March?
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      04-02-2020, 10:23 AM   #19
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all April incentives should be announced in the next few days.
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      04-02-2020, 10:26 AM   #20
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Unfortunately this is just a glimpse of what's to come. I'll take a leftover M5 with a special Corona Discount
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      04-02-2020, 10:34 AM   #21
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It's gonna be a long time before we see any good news in any sector let alone auto sales. 15% is nothing...they are speculating a drop of 80% over the coming months. Not sure you will see significant discounts. I think they will just hang on and see what happens as everyone else around the world does the same.
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      04-02-2020, 10:38 AM   #22
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Unemployment has jumped from 3.5% to 7%. Things are about to get really really interesting.
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