02-27-2019, 02:08 PM | #45 |
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They should just go back to showing the car taking turns and accelerating on PCH near Big Sur, then shows the wording "Ultimate Driving Machine". Done. This ad is embarrassing.
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02-27-2019, 02:10 PM | #46 |
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I was 99% sure it was an Apple Airpod commercial during the first 10 seconds. I guess they're going after the same demographic.
At :46 the exhaust note is clearly from a B58 but they're driving a 330i, although that's the kinda thing only forum nerds will notice. Last edited by RPM1123; 02-27-2019 at 03:20 PM.. |
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02-27-2019, 02:12 PM | #47 | |
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On a side note, anybody remember this commercial from around '05? I was a young teen at that time and loved it. |
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02-27-2019, 02:14 PM | #48 |
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They don't want to buy cars anymore especially a BMW 3 series, they are spending their money on experiences, Tesla and Kombucha. BMW needs to bring back the customers who actually have money to spend.
Trust me, tech people are not impressed with BMW's "tech". We don't even have Android Auto.
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02-27-2019, 02:18 PM | #49 |
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Exactly, missed to deliver the message to those who actually buy BMW and not going to touch hipsters with airpods, Uber shortcuts, skinny jeans and bus passes
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02-27-2019, 02:19 PM | #50 |
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To all angry people here. this is the actual tv ad lol
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02-27-2019, 03:17 PM | #51 | |
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Or do you mean the sound by "exhaust"? |
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02-27-2019, 03:18 PM | #52 |
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Sad indeed and it said sheer driving pleasure at end instead of ultimate driving machine
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02-27-2019, 03:20 PM | #53 |
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02-27-2019, 03:28 PM | #54 |
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The first commercial video can be best described as perplexing. Remove the vehicle, insert Apple's iPod, and creative agency can reuse the same footage to serve both BMW and Apple while increasing profit margins. Did not find it appealing or engaging.
The casting director did an excellent job choosing dancers for the commercial. Then again Lady Gaga also chose great dancers for her tour. |
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02-27-2019, 03:35 PM | #55 |
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What did I just watch?
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02-27-2019, 04:00 PM | #56 |
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02-27-2019, 04:32 PM | #58 | |
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The Ultimate Driving Machine is only utilised in English Speaking markets such as the regional UK,North America etc. Globally its "Sheer Driving Pleasure" and has been since the E65 was introduced in 2001.
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The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
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02-27-2019, 04:54 PM | #59 | |
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I still find it amazing that ad agency teams + brand marketing teams can see something like this and all nod their heads and go, "Yep! That's the one." Yet, it happens all the time. Ultimately, the brand marketing execs are accountable for green-lighting this and for not giving the agency better direction or for not telling the agency to try again if this isn't what they were supposed to do. I suspect the brand marketing team got exactly what they wanted, however, which makes me believe they have no clue what they're doing. I'd like to have been in the room from start to finish on this project just to feel what it's like to watch a disaster unfolding in real time. How does this happen when talented, passionate people all over the world would love to work at BMW? So much of what's happening at BMW feels like a case study of what happens when top leadership at a company is inept. The smart, passionate people at BMW who understand the brand must be so frustrated... |
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02-27-2019, 04:57 PM | #60 | |
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02-27-2019, 05:51 PM | #62 | |
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02-27-2019, 06:14 PM | #63 | |
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02-27-2019, 06:20 PM | #65 |
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Whats been your favourite BMW commercial that you remember?
I thought this one was a good one |
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