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BIMMERPOST Universal Forums General BMW News and Cars Discussion Automobile: What’s Going on at BMW? Many Future/Current Cars Are Being Axed

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      08-25-2019, 07:08 AM   #221
heavyD^2
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"Once bitten, twice shy—the Bavarians remain suspicious of any kind of extensive partnership ever since the ill-fated purchase of Mini, Rover, and Land Rover took the company to the brink of disaster back in 1994."

The buying of failing European manufacturers in the 1990's almost killed off Ford, GM, and BMW. Jaguar, Rover, Mini, Rolls Royce, Bentley, Auston Martin, Saab, all should have died when the graves were already dug.
Yeah not many good acquisition stories. Has there been any better than Chrysler's purchase of AMC? That landed them Jeep which you can argue is the golden goose egg keeping them in business.
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      08-25-2019, 07:08 AM   #222
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Yeah not many good acquisition stories. Has there been any better than Chrysler's purchase of AMC? That landed them Jeep which you can argue is the golden goose egg keeping them in business.
Keeping Fiat in business...
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      08-25-2019, 07:08 AM   #223
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Keeping Fiat in business...
That and the Mercedes platform and other parts that are used in the Jeeps and Hellcats that dates back to 1997
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