01-11-2021, 01:23 PM | #1 |
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BMW "Impulse Campaign".
My G20 is not yet a year old. I've only done 19,000 miles. I have been contacted by the dealer with an "Impulse Campaign" on a 320d M Sport - never heard of one before. Bottom line is 2.9% APR, a £4,000 deposit from me, "extra support" of £3,000 from BMW and I drop my G20 off, they settle the finance, and out I go with a new car. In fact, the car that they were offering on this deal, whilst a nice spec, was way under-specced compared to mine. Are these campaigns commonplace, or is this as I suspect, an attempt to get inventory out of the door in these difficult times?
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01-12-2021, 02:56 AM | #2 |
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These sort of 'targeted deals' often serve a few purposes.
The first is that it can get higher specced and desirable cars onto the forecourt for the dealer who can then make a got return on them. The second as you surmised is that it allows the dealer to shift in stock cars thus bolstering their sales. It also allows a dealer to offload unpopular or end of line cars to naive people who think they are getting a great deal. Sometimes however a really great deal does spring up. I for instance very nearly fell for an F10 M5 which was offered at a £35k discount (brand new). |
01-14-2021, 08:25 AM | #4 |
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It sounds like the dealer is just trying to shift cars they have in stock to hit their numbers.
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