[Tallest]

Originally Posted by Roch M4

What's the purpose of having an i3 when the i4 is already a 3 series or 4 series Gran Coupe? They are just adding more and more confusing models to the extensive model lineup! I remember when there was only 3 series, 5 series and 7 series

I remember reading a story for uni in 1999 about how Nissan was a turnaround case because then new CEO Carlos Ghosn first order of business was to kill off 22 platforms nissan had going at the time. While BMW certainly learned a lesson there and doesnt have so many platforms, one wonders if they would be better served as just offering you to module build your car, rather than produce SO MANY MODELS, even if they share few platforms.

I also dont get their naming.

I dont get their styling.

I dont get where they are going as their offerings are all over the place.

Looks like a company in the end of its cycle for me. My bet is on VW/Mercedes now for delivering cool sh.t.

[SweBmw3]

I don’t think this is the LWB. i3 sedan will be sold in Europe.

[Bumpinjeep]

Originally Posted by King_Leonard

Never understood why electric or electrified cars were given "i" designation.

That's because in German, "electricity" is spelled "Ilektricity."




Okay i totally just made that up.

[SteveinArizona]

Originally Posted by Roch M4

What's the purpose of having an i3 when the i4 is already a 3 series or 4 series Gran Coupe? They are just adding more and more confusing models to the extensive model lineup! I remember when there was only 3 series, 5 series and 7 series

The I3 doesn't look as ugly as the I4.

[ADEe92]

I’d take the Chinese market i3 over the i4. Still not feeling the coffin grille.

[Jblack4083]

So many of these will be sold

[no_whereman]

Originally Posted by King_Leonard

Never understood why electric or electrified cars were given "i" designation.

"I", with amps as the unit, is the notation for electric current used in science. P(ower)=V(oltage) * I.

[Chihuahua]

Originally Posted by no_whereman

"I", with amps as the unit, is the notation for electric current used in science. P(ower)=V(oltage) * I.

That, or they just copied Apple because 'i' makes for a better marketing campaign. Your theory works if engineers are running BMW, but we all know that isn't happening right now...