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2019+ BMW 3 AND 4-SERIES FORUMS (G2x Generation) Ordering / Pricing / Order Tracking Forum Tell me about customer surveys

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      01-06-2024, 02:11 PM   #1
uri-B58
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Tell me about customer surveys

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Hey y'all - I've seen a couple of comments here about customer surveys and even someone using it as a negotiation tactic? What are these and do they have any pull in sales cycles?

From the post, this person said they couldn't leave "high marks" if the dealer wouldn't honor BMW's base interest rate. It was initially at 6.29% and it went down to 5.29% afterwards.

I'm curious to know what y'alls experiences are with these.
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      01-06-2024, 02:36 PM   #2
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BMW dealers rely heavily on getting perfect surveys. In general you can't use them as a negotiating tactic as in "I'll give you 10's if you give me 10% off" but maybe asking for them to remove the dealer markup from the APR is appropriate as in your example.
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