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      07-24-2020, 10:34 PM   #1
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Why is Kia a popular brand?

Your thoughts?
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      07-24-2020, 10:37 PM   #2
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They have a crazy warranty but they are not cheap throw away cars anymore. I would buy one for a commuter or for a parent. I did have one back in 2013 but it didn’t last a year before I traded it in.
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      07-24-2020, 11:05 PM   #3
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There are Kia's now that resemble BMW 's.
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      07-24-2020, 11:52 PM   #4
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I have mad respect for Kia and especially Hyundai. If you ever drove an 86 excel they went from a horse and buggy to a luxury yacht in 35 years & it’s an amazing evolution.
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      07-25-2020, 02:43 AM   #5
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A top of the range Kia Sorento is more expensive in the UK to buy than a top of the range BMW X3, but there are buyers who choose a Kia solely down to the 7 year warrantee.

Last edited by Admiral; 07-25-2020 at 06:11 AM..
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      07-25-2020, 04:12 AM   #6
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I’ve owned 2 Kia and 1 Hyundai SUVs over the last 15 years. They came with plenty of features for the money, best warranty in USA, and held up great over the years. Will definitely buy again for a daily, winter car, or as a family hauler.

For buyers how don’t care about the badge, and simply look for reliability and value proposition, this is one of top choices out there.
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      07-25-2020, 05:54 AM   #7
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They score well on initial quality. Still not a believer in them holding up well longterm though.
The ones ive been in look nice until you dig deeper. Basically they hide their cost savings well.
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      07-25-2020, 06:13 AM   #8
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Quote:
Originally Posted by 5.M0NSTER View Post
I’ve owned 2 Kia and 1 Hyundai SUVs over the last 15 years. They came with plenty of features for the money, best warranty in USA, and held up great over the years. Will definitely buy again for a daily, winter car, or as a family hauler.

For buyers how don’t care about the badge, and simply look for reliability and value proposition, this is one of top choices out there.

Most motoring pundits in the UK recommend the Santa Fe over the Sorento
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      07-25-2020, 07:28 AM   #9
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Yes, actually some of the newest Hyundai/Kia products are really good, especially the Genesis products, and are mostly reliable and the 10-year warranty catches buyers' eyes. They are no longer the same insufferable to live with car company from the 80's and 90's. Not to mention they've hired the best German talent to change things for the better.
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      07-25-2020, 09:08 AM   #10
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Catchy design and marketing. They've been the main sponsor of the NBA for like 10yrs! Blake Griffin etc commercials? I was helping my gfs friend shop around and the sales staff in AZ was clueless. They were trained one way to negotiate on the car and the guy couldn't even understand my theory of her affordability.
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      07-25-2020, 10:13 AM   #11
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Quote:
Originally Posted by Admiral View Post
Most motoring pundits in the UK recommend the Santa Fe over the Sorento
I’ve had a 2005 Sorento till 2018. Then to replace it I got a 2018 Santa Fe. Nice family hauler. My wife had a 2016 Sportage. Solid vehicles all around.
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      07-25-2020, 10:29 AM   #12
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I am friends with a couple who have always been luxury car owners. Porsche, etc.

The wife of the couple just bought a Stinger. She says it is every bit as good as the 1st tier cars.
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      07-25-2020, 11:18 AM   #13
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Quote:
Originally Posted by j0oftheworld View Post
Catchy design and marketing. They've been the main sponsor of the NBA for like 10yrs! Blake Griffin etc commercials? I was helping my gfs friend shop around and the sales staff in AZ was clueless. They were trained one way to negotiate on the car and the guy couldn't even understand my theory of her affordability.
Marketing doesn't mean a hill of beans if your product can't back it up. This provides better insight:

"IRVINE, Calif., June 24, 2020 /PRNewswire/ -- Kia ranked number one in the industry1 today by J.D. Power in the 2020 U.S. Initial Quality Study (IQS), with a reported 136 problems per 100 vehicles. And for the sixth consecutive year, Kia is the number one mass-market automotive brand. "An exceptional run," said Dave Sargent, Vice President, Automotive Quality, J.D. Power."

Kia buyers are generally those with limited budgets looking for a car with good QPR that can get them from A to B with least fuss. It's a niche Kia has done well.
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      07-25-2020, 11:34 AM   #14
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I feel like Tellurides are taking over from Range Rovers as the soccer mom car of choice around here.
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      07-25-2020, 11:59 AM   #15
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Early Kia - cheap "luxury."

Modern day Kia - value proposition, warranty, ergomonics
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      07-25-2020, 12:13 PM   #16
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here is an interesting article on Kia Telluride

https://www.cnn.com/2020/07/23/succe...and/index.html
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      07-25-2020, 12:20 PM   #17
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Quote:
Originally Posted by Tacoma View Post
Marketing doesn't mean a hill of beans if your product can't back it up. This provides better insight:

"IRVINE, Calif., June 24, 2020 /PRNewswire/ -- Kia ranked number one in the industry1 today by J.D. Power in the 2020 U.S. Initial Quality Study (IQS), with a reported 136 problems per 100 vehicles. And for the sixth consecutive year, Kia is the number one mass-market automotive brand. "An exceptional run," said Dave Sargent, Vice President, Automotive Quality, J.D. Power."

Kia buyers are generally those with limited budgets looking for a car with good QPR that can get them from A to B with least fuss. It's a niche Kia has done well.
Every person I know who owns a newer Kia has not only the means to buy BMW, Mercedes, Audi, Porsche, etc, but they have owned them in the past.
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      07-25-2020, 08:10 PM   #18
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Quote:
Originally Posted by Tacoma View Post

Kia buyers are generally those with limited budgets looking for a car with good QPR that can get them from A to B with least fuss. It's a niche Kia has done well.
I’d argue that isn’t a niche, but quite a large number of buyers.

Modern Kia’s are great cars. They have some nice designs, loaded with features, and the finishes are perfectly decent. Combine that with good reliability and low running costs (including a long warranty), and it’s unsurprising that they are becoming so popular.
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      07-25-2020, 08:11 PM   #19
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Why would anybody get a Kia if you can get a Honda Accord or Civic, much nicer cars?
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      07-25-2020, 08:19 PM   #20
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Quote:
Originally Posted by anglo View Post
Why would anybody get a Kia if you can get a Honda Accord or Civic, much nicer cars?
Depends on the model. Accord and Civic are nicer than the Kia competitors, but thats not to say the Kia is worst of the pack, if anything while not number one they still rank highly. This is all dependent on models, while a Civic or Accord can be argued to be nicer, not all Honda's are. Why buy a Pilot when you could have a Telluride which is arguably the best mainstream 3-row suv. Hyundai/Kia also excel in other areas like autonomous tech and warranties, which some may value over the features of the equivalent Honda. At the end of the day its all dependent on the buyer and their needs.

Kia has grown as a brand, the problem is they still have the stigma of that company that made pos cars that fall apart. A lot has changed over the last 30 years, and some people can't get over that history and stigma, just look at the posts on here about the Genesis G70, another excellent vehicle. If anything I would argue the domestics (Ford, GM, FCA) are all worse in both quality and reliability than where Hyundai/Kia is today. If anything the Ford Focus and Fiesta in my opinion is the car synonymous with bad credit and falling apart, they are real pos'.
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      07-25-2020, 08:43 PM   #21
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From the Kia's website.
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      07-25-2020, 08:49 PM   #22
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Quote:
Originally Posted by Tacoma View Post
Marketing doesn't mean a hill of beans if your product can't back it up. This provides better insight:

"IRVINE, Calif., June 24, 2020 /PRNewswire/ -- Kia ranked number one in the industry1 today by J.D. Power in the 2020 U.S. Initial Quality Study (IQS), with a reported 136 problems per 100 vehicles. And for the sixth consecutive year, Kia is the number one mass-market automotive brand. "An exceptional run," said Dave Sargent, Vice President, Automotive Quality, J.D. Power."

Kia buyers are generally those with limited budgets looking for a car with good QPR that can get them from A to B with least fuss. It's a niche Kia has done well.

I agree from

Quote:
You Don't Think Your Credit Is Good Enough?
If you have a low credit score or no credit score at all, then you already know how most car dealerships treat you. They'll usually inform you nicely that there's nothing they can do for you and then send you on your way. Having a bad credit score or no credit score at all does make it harder to get financing, but it's still possible. Many of the problems with getting auto financing comes from the dealership not having enough lenders that specialize in helping people with low to no credit.
.
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