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BIMMERPOST Universal Forums General BMW News and Cars Discussion Have you seen BMW's new logo design? [Update: will not be used on vehicles]

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      03-03-2020, 10:41 AM   #1
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Have you seen BMW's new logo design? [Update: will not be used on vehicles]

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Update posted by @bmwgirlfl:

The new logo will not be used on vehicles or at dealerships, only for communications and at shows. Per BMW press release:








What do you think about the new logo they unveiled together with the Concept i4?

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Here is a look at the BMW logo history:

Logo History: https://www.bmw.com/en/automotive-li...-history1.html

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      03-03-2020, 10:42 AM   #2
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      03-03-2020, 10:51 AM   #3
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Indifferent. Not the first nor the last time it has changed.
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      03-03-2020, 11:27 AM   #4
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Link: https://autos.yahoo.com/bmw-gets-log...073000220.html


Giving it a different appearance depending on the color of the vehicle it's on
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      03-03-2020, 11:32 AM   #5
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      03-03-2020, 11:35 AM   #6
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I could care less one way or other. But the grill, on the other hand..........
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      03-03-2020, 11:35 AM   #7
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So is this supposed to be a distraction from the hideous grills? Most manufacturers don't really mess with what is their brand logo/history. At least I don't think they do really.
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      03-03-2020, 11:48 AM   #8
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      03-03-2020, 11:52 AM   #9
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They're becoming a really transparent company now...
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      03-03-2020, 12:02 PM   #10
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      03-03-2020, 12:11 PM   #11
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I don't mind it, however I'd need to see it on a production vehicle, especially in a different variety of colors.

We know that the i4 will receive this, so does that mean the 4er will also receive the new emblem?
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      03-03-2020, 12:12 PM   #12
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I like it, but I wonder if our current badges build up grime underneath with time. If that's the case then the transparent badge won't look good when dirty.
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      03-03-2020, 12:17 PM   #13
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Meh. It looks more of something of an electric brand in a way imo
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      03-03-2020, 12:18 PM   #14
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Seems a little like an emblem you'd see on a cheap toy... Not the end of the world but a bit odd to me
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      03-03-2020, 12:18 PM   #15
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They ruined one more important thing that existed 100+ years for the favor of trends.
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      03-03-2020, 12:20 PM   #16
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Quote:
Originally Posted by joshuastein55 View Post
I don't mind it, however I'd need to see it on a production vehicle, especially in a different variety of colors.

We know that the i4 will receive this, so does that mean the 4er will also receive the new emblem?
Quote:
Originally Posted by joshuastein55 View Post
I don't mind it, however I'd need to see it on a production vehicle, especially in a different variety of colors.

We know that the i4 will receive this, so does that mean the 4er will also receive the new emblem?
I think all the models that will be introduced now and on they will have this logo . I think the first will be the next 4 series .
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      03-03-2020, 12:21 PM   #17
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Garbage. They should have saved the millions $$$ they paid a consultancy to come up with this.
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      03-03-2020, 12:24 PM   #18
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Quote:
Originally Posted by Jmpascual View Post
I like it, but I wonder if our current badges build up grime underneath with time. If that's the case then the transparent badge won't look good when dirty.
Is it transparent or just open like a normal badge?


I like it. I love the current badge, but the current badge will always be there. New cars, new badge... move forward.
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      03-03-2020, 12:24 PM   #19
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I think its about minimalism and thats how the future seems to be designed at least.
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      03-03-2020, 12:25 PM   #20
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How will it look on a grey or silver car?
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      03-03-2020, 12:26 PM   #21
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Quote:
Originally Posted by jmg View Post
Quote:
Originally Posted by Jmpascual View Post
I like it, but I wonder if our current badges build up grime underneath with time. If that's the case then the transparent badge won't look good when dirty.
Is it transparent or just open like a normal badge?


I like it. I love the current badge, but the current badge will always be there. New cars, new badge... move forward.
Pic from another thread
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      03-03-2020, 12:28 PM   #22
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Hard to clean that area now, thus I don't like it.
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