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BIMMERPOST Universal Forums General BMW News and Cars Discussion Have you seen BMW's new logo design? [Update: will not be used on vehicles]

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      03-03-2020, 01:32 PM   #45
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And the new 2D ///M logo, obviously inspired by Futura 2020


Last edited by Pol; 03-03-2020 at 01:40 PM..
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      03-03-2020, 01:33 PM   #46
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Quote:
Originally Posted by ajaysmind View Post
I think its about minimalism and thats how the future seems to be designed at least.
The grille and badge design teams should've been swapped.

Looks cheap.

I also wonder how it's going to adhere, like how much space is there for the adhesive? And will it goes edge to edge? Otherwise you've got a raised perimeter everywhere?

These newfangled clear plastic badges won't last long on street parked cars.
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      03-03-2020, 01:35 PM   #47
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It's ridicolius how much bitching going on these days. The i4 concept were a breath of fresh air, and the BMW logo 6.0 looks modern and suits the i brand.
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      03-03-2020, 01:37 PM   #48
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Quote:
Originally Posted by ron_jeremy View Post
It's ridicolius how much bitching going on these days. The i4 concept were a breath of fresh air, and the BMW logo 6.0 looks modern and suits the i brand.
Agreed, but it's the internet, bitching about shit that doesn't matter and you have no control over is modus operandi.
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      03-03-2020, 01:42 PM   #49
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I'm sure those worrying can easily buy a new aftermarket emblem, its not like this is a part that can't be removed and changed.
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      03-03-2020, 01:48 PM   #50
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If you're going to have ultra modern looking cars such as concept cars they need to have a matching updated logo. It's still 100% recognizable. Minimalism!

I still like the old-school positioning of the C-pillar badge, when executed it always look sharp.
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      03-03-2020, 01:50 PM   #51
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So basically the body color will determine the background instead of it defaulting to black. Since I typically only get black cars, it'll just end looking the same..
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      03-03-2020, 01:54 PM   #52
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Quote:
Originally Posted by bjcarls View Post
Hard to clean that area now, thus I don't like it.
Just debadge every time you clean
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      03-03-2020, 02:03 PM   #53
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Quote:
Originally Posted by BMWZ4 View Post
I wonder what others said when the other five iterations came about...lots of barf/hate/jokes no doubt
But this new one is so far off.
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      03-03-2020, 02:03 PM   #54
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2010 video by BMW about the origin of its logo:

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      03-03-2020, 02:09 PM   #55
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Now they want to F up their logo hmmm.....
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      03-03-2020, 02:22 PM   #56
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Quote:
Originally Posted by Prissy View Post
Now they want to F up their logo hmmm.....

Well it is their logo. I don't see the issue here.
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      03-03-2020, 02:27 PM   #57
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Quote:
Originally Posted by Artemis View Post
2010 video by BMW about the origin of its logo:

This video explains everything! The people running BMW today are assholes.
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      03-03-2020, 02:28 PM   #58
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I don't have anything in particular against the new logo, but they might as well completely change it and rename the brand as their designs for the past 15 years have nothing in common with the brand that I used to love...
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      03-03-2020, 02:35 PM   #59
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One further piece of evidence that the new/current generation in charge at BMW absolutely doesn't give a rat's ass about the history and the heritage of the brand.
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      03-03-2020, 02:43 PM   #60
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It's a modern take on a classic logo. I really like it.

The grill though, that needs work.
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      03-03-2020, 02:43 PM   #61
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I like the 3D look of it.
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      03-03-2020, 02:49 PM   #62
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Quote:
Originally Posted by M4_GTS View Post
Quote:
Originally Posted by BMWZ4 View Post
I wonder what others said when the other five iterations came about...lots of barf/hate/jokes no doubt
But this new one is so far off.
Is it though? The '97 version seems like a pretty big brand leap over the 1917/33 version
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      03-03-2020, 03:01 PM   #63
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Looks just like a supermarket cart token.

This would have looked just as light and modern


Last edited by advantage20; 03-03-2020 at 03:08 PM..
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      03-03-2020, 03:03 PM   #64
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So, will they change the logo on HQ?
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      03-03-2020, 03:18 PM   #65
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Quote:
Originally Posted by M4_GTS View Post
their new cars already looks like shit with the big grills. Now they are ruining the iconic BMW badge. Just horrible...
Actually I prefer to think that the old badge can now be retired with honor and won't be sullied and tarnished by association with the grotesque .
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      03-03-2020, 03:32 PM   #66
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Quote:
Originally Posted by lcs1956 View Post
Actually I prefer to think that the old badge can now be retired with honor and won't be sullied and tarnished by association with the grotesque .
that's a great way of looking at it.
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