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BIMMERPOST Universal Forums General BMW News and Cars Discussion Have you seen BMW's new logo design? [Update: will not be used on vehicles]

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      03-03-2020, 04:21 PM   #67
TheBingoBalls
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No surprise. MINI did a refresh of their logo (flat and minimalist looking) and now BMW did it and I think it looks fine. At the end of the day, I'm still going to know it's a BMW roundel. The hofmeister kink on the other hand...

Last edited by TheBingoBalls; 03-03-2020 at 07:54 PM..
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      03-03-2020, 04:29 PM   #68
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I think itís suiting for the progression. They have bigger design issues than this right now.
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      03-03-2020, 04:31 PM   #69
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Quote:
Originally Posted by lcs1956 View Post
Actually I prefer to think that the old badge can now be retired with honor and won't be sullied and tarnished by association with the grotesque .

Well said!!
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      03-03-2020, 04:35 PM   #70
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I actually like it. Looks clean and modern.
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      03-03-2020, 04:36 PM   #71
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If you go to any BMW website the letters and outline change between black and white depending on the background. Pretty neat.

On cars though, I wonder if they will use different colors depending on the paint?

Last edited by Weiman; 03-03-2020 at 04:43 PM..
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      03-03-2020, 04:36 PM   #72
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Maybe this is BMWs attempt to move away from the kind of person who bitches about grills and logos?

Great move, fanboys need to calm down.
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      03-03-2020, 05:06 PM   #73
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Quote:
Originally Posted by LakeSurfer View Post
Maybe this is BMWs attempt to move away from the kind of person who bitches about grills and logos?

Great move, fanboys need to calm down.
Agreed. Much ado about nothing
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      03-03-2020, 05:26 PM   #74
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What the hell is going on with bmw? First the pig looking grilles on the new 4 and now this... glad I purchased my g20 before they messed stuff up
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      03-03-2020, 05:36 PM   #75
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Design chief:

- Well, finally there is nothing BMW old DNA left...
- Boss, the badge it's the same. Can we screw that one too?
- Darn man, good eye! Go ahead!
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      03-03-2020, 06:00 PM   #76
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loyal fanbase
a.lets look after them
b. lets fuck with them and see if they still stay loyal.
Only time will tell which approach will work.
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      03-03-2020, 06:11 PM   #77
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I like it. It's more modern.
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      03-03-2020, 06:14 PM   #78
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BMW's social media accounts and official global homepage have been updated with the new logo effective today.

The social media handles for BMW AG (i.e., Instagram, Facebook, Youtube, Twitter, etc.) use a soft-light type of background overlayed with the new logo.


While the BMW Motorsport social media accounts use the same transparent logo with the coveted M colors mixed in as the background.


Interesting versatility of the new logo and kind of reminds me of the vintage 1970s BMW Motorsport roundel somewhat.
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      03-03-2020, 06:43 PM   #79
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I love the new logo. Most companies refresh their brand very 10-20 or so years.

I just wish they would remove the blue and white and make them matte and polished silver—a smart monochromatic scheme.
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      03-03-2020, 06:44 PM   #80
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Quote:
Originally Posted by advantage20 View Post
Looks just like a supermarket cart token.

This would have looked just as light and modern

Just get a black car
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      03-03-2020, 07:06 PM   #81
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To those annoyed, be glad that you can do something about this, unlike the kidney grills. Emblems are incredibly easy to swap out and there will be a bunch of aftermarket ones on sale.
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      03-03-2020, 07:37 PM   #82
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Got to change these ones now

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      03-03-2020, 07:56 PM   #83
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Quote:
Originally Posted by advantage20 View Post
Got to change these ones now

Wouldn't be surprised if they did. They changed the MINI logo at head office in Toronto/Richmond Hill and the BMW one to probably follow suit shortly.
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      03-03-2020, 09:37 PM   #84
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Quote:
Originally Posted by advantage20 View Post
Got to change these ones now

They just need to tweak it with the new logo.

The redesign was recently completed.
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      03-03-2020, 10:15 PM   #85
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The car has to be easy on the eyes - the logo doesn't matter much but I like the last version better.
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      03-03-2020, 10:31 PM   #86
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2020 where we go BACKWARDS WITH EVERYTHING.
NOW WE HAVE AN UGLY 2D emblem like 1980 again
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      03-03-2020, 10:58 PM   #87
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As stated earlier, I really like the new logo. Kind of curious though how the white bmw font will look on a white car. Wondering if the color changes depending on the car.
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      03-03-2020, 11:42 PM   #88
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Looks like BMW has alot of cash to burn, and they are indeed burning it very carelessly
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