[brocurls]

Originally Posted by SeanWRT

Better?

Audi, is that you?

[Loma]

Originally Posted by SeanWRT

Better?

Funny how much just a grill changes. Maybe BMW doesn't want to be easily distinguishable anymore?

[floating.spirit]

Originally Posted by speedmaster20d

They aren't getting my dough this time for this Frankenstein of a predator and a beaver

My prediction is that the market will speak, the designer will be fired and an ICL will eventually fix it.

The reception is so negative it even made it to major news. Only a fool at BMW will stubbornly fight the customers as opposed to listening and taking feedback

We shall see.

Not that I'm defending them, but people have said about Apple, too. 🍎I guess we'll see. Sitting behind the wheel you don't see the nose anyway. LOL

[J-RO]

Originally Posted by floating.spirit

Not that I'm defending them, but people have said about Apple, too. 🍎I guess we'll see. Sitting behind the wheel you don't see the nose anyway. LOL

You do when you park the car and look back.

[stein_325i]

Originally Posted by J-RO

You do when you park the car and look back.

Or anytime you want to get inside. I just can't imagine having to look at it every morning in my garage.

[AMOR]

Kind of looks like this guy with the mouth open.
So glad I had the F80 and now F90 in NON LCI. 🤦

[The Choosey begger]

.n

[The Choosey begger]

Originally Posted by SeanWRT

Better?

Nice Audi

[SabineBimmer]

Sing along everybody!

I'm alright
Nobody worry 'bout me
Why you got to gimme a fight?
Can't you just let it be?

I'm alright
Don't nobody worry 'bout me
You got to gimme a fight
Why don't you just let me be

Do what you like,
Doing it nat'rally
But if it's too easy
They're gonna disagree

[Fishbuddy]

Originally Posted by evanescent03

Not just any lungs ... COPD lungs.

Much improved. THanks

[six75LT]

if the g8x designer was around 8 years ago...

[evanescent03]

Originally Posted by J-RO

To me I am not going to marry a butt ugly women just because she is fun to ride.

oh trust me ... i wouldn't either but I don't marry cars, aren't date them ... so I can tolerate it for a year or two if its got some good attributes. problem is.. I just don't know of a car I'd rather have that's a great year-round DD, spacious enough for a road trip with 4 people, and can hang at the track a few times a year and is fast enough and nice enough to not be a Civic Type R. This car is probably the best at that.

[evanescent03]

Originally Posted by SeanWRT

Better?

Dammit... so much better. If only the RS5 had selectable RWD and a manual option it would be a no brainer for me.

[J-RO]

Originally Posted by AMOR

Kind of looks like this guy with the mouth open.
So glad I had the F80 and now F90 in NON LCI. ��

That looks like the front of a Lexus to me.

[J-RO]

Originally Posted by six75LT

if the g8x designer was around 8 years ago...

Thank God he was not.

[spmd11]

I have to say, after 30 years of BMW ownership, this is the ugliest BMW I have ever laid eyes on. Great job BMW.

[Artemis]

Recent sighting (first post of this thread):


Earlier render (see here):


Alternative render - how it also could have been:

Originally Posted by E36 PWR

Here you go BMW. See how easy that was?

Remember how Porsche got universally slammed in the 90s by petrolheads when it decided to ditch the classic Porsche headlight clusters for a 'fried egg' design (designed by Harm Lagaay for the 986 Boxster) when moving on from 993 to 996 model. "Design ahead of its time" ? Not quite: as we all know, with the 911 successor (997) Porsche returned with a variation on the classic headlight design. The 'fried egg' design got sent into exile. And after all these years, the 996 'fried egg' design still doesn't get lots of love. Most consider it a design fail. Check how the 911 design evolved in time: too conservative ?

About BMW's polarizing new design language of 'grillefication'. Last year, BMW design chief Adrian van Hooydonk expressed disappointment about negative reactions regarding the 'oversized' 7er grille design. Apparently, at least on the 7er, the design was considered "a calculated risk":

BMW defends 7 Series grille
Polarising BMW 7 Series grille was a calculated risk, design boss confirms
Michael Taylor - June 26, 2019 - source: here
BMW said it expected a massive backlash to its dominating, graceless 7 Series grille long before it brought it to market. Admitting he had “noticed” and “been hurt” by the criticism of the enormous grille – which has sparked countless memes on the internet and social media – BMW design chief Adrian van Hooydonk says he understands why both buyers and the design community had been shocked. “It’s more a 7 Series discussion than anything else and the backlash is more or less the same as we expected,” the Dutch designer said. “The X7 was launched at the same time and that’s why it’s thrown into that discussion, but the X7 grille is proportional to the size of the vehicle. All the cars in that segment are typically quite big.”
In his defence, van Hooydonk insisted the car struck an awkward note because of the original design brief and because of different customer priorities around the world. The flagship limousine launched this year with most discussions surrounding its grille rather than any technical innovations it might have had. “The briefing we got was to make sure people understood the difference [between the 7 and the 5 Series] and notice it. When we launched the car [the 7 Series] it was quite smaller. The feedback we got on that was that people couldn’t see enough difference to the predecessor. On the 7, I understand that people can be shocked. I notice the criticism. I think in a way it’s inevitable. My objective is to do something that everybody likes but it’s not always possible.”
The strongest criticism of the car came from Europe, which, though important, isn’t among the top two biggest markets for the big limousine. “The 7 has always been the hardest to bring the expectations of the entire world into one shape. The customers are very, very different in China, the US, the Middle East and in Europe,” he said. “In Europe people don’t want to get noticed. They don’t like being asked what they paid for a car and they like things in black like a stealth mode. The rest of the world is the opposite. We tried to give the Europeans what they want as well but the strongest market for the 7 is not Europe.”
He also explained that this confrontational style of design might not be necessary anymore, though not through any new processes or ideas at BMW. “For the next generation 7 our job will become slightly easier. It’s usually only in the 7 that these tastes are diverging so much. But the customer profiles will be less different in five or 10 years. People’s tastes are converging.” But the beleaguered BMW design boss has had the last laugh on the 7 Series. It’s selling far better than the pre-facelift model did. “The production has ramped up since the facelift. They’re very happy people at the factory because we’re producing more cars now than before the facelift.”

BMW design boss defends radical styling direction
Adrian van Hooydonk reaffirms commitment to expressive design, as embodied by recent 4 Series Coupe concept
Lawrence Allan - 10 October 2019 - source: here
BMW’s design boss has again defended the brand’s controversial new styling direction, continued in earnest by the recently revealed Concept 4 Series Coupé.
After it was unwrapped at the Frankfurt motor show, Adrian van Hooydonk was asked about the polarising views of BMW’s recent design debuts. He told Autocar: “I’m not a psychologist but I know BMW is a brand that not only has customers, it has fans. They know our entire design history and have strong opinions on that. I don’t think that’s a bad thing, it means we have really connected with these people on an emotional level. Okay, I know that there might be some discussion with fans because they’ve grown to love what you’ve just done and you’re changing it already.” “As a company, you have to keep moving,” he continued. “The minute you start standing still, you become an easy target. The market is very competitive now, more than ever. But the hardest thing to do is make changes while you are successful. If you are no longer successful, people will immediately start saying you need to make changes, but then you are in panic mode.”
Describing the 4 Series specifically, van Hooydonk said: “It is a sporty coupé, and by definition it has to have a very expressive design, and you see that all around the car, not just the front. But there are not that many lines or elements – it’s not a complex design. We want to do this for all our cars: we want to have fewer elements, then each element you use plays a bigger role.”
Van Hooydonk did acknowledge, however, that it was the recent facelift of the 7 Series flagship that was the most visually distinctive – and there’s a good reason for that. “It was part of the brief,” he said. “People liked the car, but they said by and large it looks quite similar to the previous one, so why should they buy the new one ? Now everyone has noticed and production has ramped up considerably.”

[brad850csi]

Originally Posted by J-RO

To me I am not going to marry a butt ugly women just because she is fun to ride.

But if you only ever approach from behind?

[speedmaster20d]

Originally Posted by floating.spirit

Not that I'm defending them, but people have said about Apple, too. 🍎I guess we'll see. Sitting behind the wheel you don't see the nose anyway. LOL

well I don't use Apple products either maybe it's just me

[Ghostriderf80]

Originally Posted by Artemis

Alternative render - how it also could have been:

There are plenty of good companies in the states. If all goes well this could be a retrofit kit for the BMW M4. Quality of body kits has become really good and this would be a great option. I am sure IND has something upcoming.

[J-RO]

Originally Posted by Artemis

About BMW's polarizing new design language of 'grillefication'. Last year, BMW design chief Adrian van Hooydonk expressed disappointment about negative reactions regarding the 'oversized' 7er grille design. Apparently, at least on the 7er, the design was considered [I]"a calculated risk"

When I read this the words narcissist and ego maniac come to mind.

[Imola3]

Originally Posted by Artemis

About BMW's polarizing new design language of 'grillefication'. Last year, BMW design chief Adrian van Hooydonk expressed disappointment about negative reactions regarding the 'oversized' 7er grille design. Apparently, at least on the 7er, the design was considered "a calculated risk":

Oh boy, I don't even know where to start with this shit.

Admitting he had “noticed” and “been hurt” by the criticism of the enormous grille

This dude is going to be inconsolable when the M3/4 launches

My objective is to do something that everybody likes but it’s not always possible.

I think this got lost in translation, the original line was: My objective was to do something nobody likes, which is always possible.

We tried to give the Europeans what they want as well but the strongest market for the 7 is not Europe.

Translated: Europeans don't buy enough cars, so we designed it to look hideous to appease the chinese

People’s tastes are converging.

Well everyone is certainly of the same opinion; it's hideous

BMW is a brand that not only has customers, it has fans.... we have really connected with these people on an emotional level

Much in the same way a torturer connects on an emotional level to their victims.

It is a sporty coupé, and by definition it has to have a very expressive design

Agreed, but that doesn't mean it has to look like shit.

We want to do this for all our cars

The insane have taking over the asylum.